Business of the day - How to grow your customers

Business of the day

This marketing tack tick is perfect for bringing in the most important type of customer every successful café needs. Regular customers. Now, for many cafes, your best regular customers are offering right Next’s door. The businesses in your immediate area are packed with employees who are drinking coffee somewhere. Just not yours, here how you can change that.

On a weekday afternoon, pick a nearby business, walk over, introduce yourself. And explain that they’ve been chosen as business of the day. That means all of their staff can come in for unlimited free coffee. For one day only. Present them with a business of the day card.

Which shows your location and trading hours and ideally your menu, so they can explain the offer to their colleagues. The next day you blow them away with amazing coffee, super-efficient service. So, they never want to touch that crappy office coffee again. The next day repeat the process again with another local business. And bring in another group of potential regulars. Extravagant? Absolutely. That’s why it works. Generosity makes an impact and in reality, the one-off cost of a handful of free coffees is pretty small compared with the thousands of dollars a year in sales that a regular customer is worth to your business.