Directional signage

Directional signage

One of the fundamentals of marketing is brand awareness. Customers need to think of you first when they’re deciding where to go for coffee. Now, a really simple but effective way to do that is a local business is old school outdoor signage like bus shelters and billboards. And it’s a trick that fast food chains have been using for decades.

You keep it really, simple. Just include your name, logo and one line to describe your business. Like specialty coffee or all-day breakfast, along with an arrow to show where to turn. Sure, it’s not going to win any advertising awards, but a simple message like this can work to keep your café top of mind with locals. And it can do it in a wat that digital marketing just can’t do on its own.